In this Playbook
Overview
Using VRIFY content to enhance your press release will help you stand out from the crowd and assist investors in visualizing and understanding your unique story.
This article contains our best practice recommendations for taking your VRIFIED Press Release live and maximizing engagement with your content. There are three key areas of this playbook:
Please note: your VRIFY PR deck will remain unpublished until you are ready to circulate your announcement. However; it is important to ensure the following steps are followed in advance of the communication going out on newswire.
Linking your PR Deck in your newswire release
Include a secure link to your deck. Instructions here.
In order to grab the reader's attention, we recommend including the link to your VRIFY Deck as high up in your newswire press release email as possible so it doesn’t get missed amongst the text that follows. The newswire service does not support embedded decks. We recommend adding the following copy to your email announcement:
INTERACTIVE VRIFY 3D MODEL
To view an interactive 3D model that includes the results announced today use the following link or visit [Company Name]'s website:
[Insert copy-paste of the direct URL to the VRIFY deck]
Example:
Please note: it is not advised to hyperlink your deck in your newswire release because the newswire will usually scrape hyperlinks and your link will disappear.
Immediately after the newswire press release goes out, turn your deck from private to public in the VRIFY Admin section. For more information on how to take your deck live, click here.
To confirm that your deck is live, log out of your VRIFY account and view the deck. The deck should be visible without a prompt to login to view it.
Embedding your PR Deck on your Website
We recommend embedding it directly within the press release, as close to the top as possible. We also recommend embedding it somewhere central such as your homepage in order to drive the most traffic to your deck.
Obtain the PR Deck embed code from the VRIFY Editor, under the sub-menu "Embeds". Provide this code together with VRIFY's brand guidelines to your web developer. Instructions on where to locate your embed code can be found here.
Immediately after the newswire press release goes out, turn your deck from private to public in the VRIFY Editor. For more information on how to take your deck live, click here.
To confirm that your deck is live, log out of your VRIFY account and view the deck. The deck should be visible without a prompt to login to view it. Alternatively, you can open a new incognito browser window to access the deck without needing to log out of VRIFY.
Streamline investor engagement with Direct Q&A and Investor Meeting Booking
Press releases represent a critical point for engaging and communicating with investors. With Direct Q&A and Investor Meeting Booking, investors have a simple and efficient way to communicate with your team about your announcement.
Add your Investor Meeting Booking link to your VRIFY Press Release Deck
Determine who from your team will handle meeting requests about your press release announcement. They will need to enable the Investor Meeting Booking tool and allow it to sync with their calendar. Instructions here.
For instructions on how to add your Investor Meeting Booking Link to a deck, click here. We recommend ensuring it is accessible in both the slidebar menu and as a slide in your deck.
Example of Investor Meeting Booking enabled in the slidebar menu:
Example of Investor Meeting Booking added as a slide in your deck:
Add your Investor Meeting Booking link to the body of your Press Release and Company Email Blast
In the body of your press release and email blast, provide one more access point for investors to reach you and request more information by including your direct Investor Meeting Booking Link.
To find and copy your link, login to your VRIFY account and visit the Meetings Tab. Your Investor Meeting Booking Link is always accessible at the bottom right of the page.
Please note: it is not advised to use hyperlinks in your newswire release because the newswire will usually scrape hyperlinks and your link will disappear.
Example Press Releases
Press Release: Premium Nickel Resources Reports Assays from Selebi North Underground Drilling
Press Release: G Mining Ventures Hosts Inaugural Site Visits to Tocantinzinho Gold Project and Provides Project Update
Related Articles and Links
Still have questions?
Reach out to your CSM or email Support@VRIFY.com for more information.